A third-rate writer named Elinor Glyn wrote a novel entitled It, which was the same it that everybody was doing in the song. Maurer explains: “If there was a strong erotic fluttering underneath the campus elms, there was parallel activity elsewhere. And though the book and the movie that followed are tame indeed compared to today’s racy BDSM tome, they were enough to scandalize and titillate their Prohibition-era audiences. But in the 1920s, the word meant something much more salacious for book lovers.Īmerica is currently obsessed with 50 Shades of Grey (the movie broke records by bringing in $81.7 million on its first weekend), but in the 1920s, readers were all about It. Some readers associate the title It with Stephen King’s creepy-clown story.
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